A few weeks ago, WeChat released an announcement directed at various platforms declaring it would no longer support third party links to external sites or programs within the app. Below is a translation of their official statement:
“Seeing as WeChat has already enacted restrictions on the use of third party…
Measuring performance is vital to all forms marketing — influencer marketing is no exception. As social media marketing becomes increasingly performance-based, it’s important to remember that measurability is key.
Good influencer marketing utilises performance metrics throughout the campaign process — from influencer selection to campaign evaluation — but what exactly…
Many businesses are beginning to realise the benefits of influencer marketing, so we’ve compiled 6 easy steps to nailing your influencer campaign!
2020 has been a big year for influencer marketing, and it is only on the rise. Here are our top influencer marketing trends to look out for in 2021.
1. Micro-influencers will become more important
Micro-influencers and key opinion creators have been on the rise for some time, and will…
Facebook Introduces New Community Help Program — encouraging people to help each other.
With COVID-19 keep expanding, this week Facebook launched a new platform called ‘Community Help’ where people can either offer assistance to others who lives nearby or request help with tasks from locals.
“Today we’re announcing Community Help…
Time for Netflix and chill.
It’s highly unlikely for today’s digital society to not know Netflix. With over 80 million users in 190 countries, it is currently one of the most successful on-demand online streaming services worldwide.
The company itself started out as a pay per rent service, which later…
Your business might start with a product or brand, but it ends with your audiences.
Did you know that only 40% of marketers use online communities despite the fact that more than half are actively trying to connect with customers?
Option to connect Brand Loyalty Programs to In-App Activity being tested by Facebook
Although with the current COVID-19 turmoil happening around the globe, few minor marketing updates on Facebook have been lost in the shuffle. However, brands’ intention to move forward will make these considerations more crucial for the future.
Ever thought of supporting and engaging with online creators as they live out their passions?
Imagine if you can make a living from doing what you like, wouldn’t you jump on the opportunity immediately? It might sound like a cliché but in today’s digital landscape, apparently, nothing is impossible.
Can AI be capable of replacing human moderators?
Some Facebook users are arguing that the platform is making errors and blocking numerous genuine links and contents, including posts with coronavirus-related news, and marking them as spam after Facebook declared that they would focus more heavily on moderation of artificial-intelligence-powered posts.