A few weeks ago, WeChat released an announcement directed at various platforms declaring it would no longer support third party links to external sites or programs within the app. Below is a translation of their official statement:
“Seeing as WeChat has already enacted restrictions on the use of third party links by platforms such as QQ music, QQ browser, Zhi Hu, Hao Kan Shi Pin, Xiao Hong Shu, and Duo Duo Zhi Bo (an app under parent company Pin Duo Duo), the function of opening external links from within WeChat will no longer be supported.”
In order to access third…
Measuring performance is vital to all forms marketing — influencer marketing is no exception. As social media marketing becomes increasingly performance-based, it’s important to remember that measurability is key.
Good influencer marketing utilises performance metrics throughout the campaign process — from influencer selection to campaign evaluation — but what exactly are the metrics we look at to achieve these purposes?
When selecting influencers for a campaign, businesses typically use look for metrics that will help them:
Nowadays, it is easier than ever to buy fake…
Many businesses are beginning to realise the benefits of influencer marketing, so we’ve compiled 6 easy steps to nailing your influencer campaign!
Social media campaign goals come in all shapes and sizes — but what makes a good goal? Here at Viral Access, we think that a good influencer campaign goal is SMART:
Specific: The scope of your influencer marketing goal should be clearly outlined — do you wish to increase your brand’s online presence? Extend your reach? Drive digital sales?
Measurable: You should pinpoint the relevant performance metrics to track the success of your goal. For example, aiming for…
2020 has been a big year for influencer marketing, and it is only on the rise. Here are our top influencer marketing trends to look out for in 2021.
1. Micro-influencers will become more important
Micro-influencers and key opinion creators have been on the rise for some time, and will only continue to do so throughout 2021. Although small, their personal connection with niche target groups and high engagement rates make them powerful. Many micro-influencers create their own content and manage their own accounts, making them extremely cost-efficient.
More and more companies are beginning to realise the advantages of working…
Facebook Introduces New Community Help Program — encouraging people to help each other.
With COVID-19 keep expanding, this week Facebook launched a new platform called ‘Community Help’ where people can either offer assistance to others who lives nearby or request help with tasks from locals.
“Today we’re announcing Community Help, a place for people to request or offer help to neighbors, such as volunteering to deliver groceries or donating to a local food pantry or fundraiser.”
The Community Help platform enables you to search through posts that have been posted by anybody within a 50 mi of your location or…
Time for Netflix and chill.
It’s highly unlikely for today’s digital society to not know Netflix. With over 80 million users in 190 countries, it is currently one of the most successful on-demand online streaming services worldwide.
The company itself started out as a pay per rent service, which later changed to subscription-based,` for movies which were delivered to your door. Thanks to the explosive growth of the internet, the company successfully becomes the go-to entertainment source for many people today.
READ ALSO: Social + TV
So, the question you should be asking now is: How do they do it…
Your business might start with a product or brand, but it ends with your audiences.
Did you know that only 40% of marketers use online communities despite the fact that more than half are actively trying to connect with customers?
Sure, there are plenty of social media platforms such as Facebook and Instagram or marketing strategies such as experiential events and direct marketing campaigns that could help marketers to engage with their audiences, but there is a more direct and cost-effective way that you can take to connect on a deeper, more meaningful level with your customers.
We’re talking about…
Option to connect Brand Loyalty Programs to In-App Activity being tested by Facebook
Although with the current COVID-19 turmoil happening around the globe, few minor marketing updates on Facebook have been lost in the shuffle. However, brands’ intention to move forward will make these considerations more crucial for the future.
A new pilot program was launched just last week, on Facebook, with a make-up brand Sephora, which they were able to successfully connect a person’s existing brand loyalty membership to their Facebook identity.
The brands now can use Facebook Ads to connect their loyalty program members on the platform by…
Ever thought of supporting and engaging with online creators as they live out their passions?
Imagine if you can make a living from doing what you like, wouldn’t you jump on the opportunity immediately? It might sound like a cliché but in today’s digital landscape, apparently, nothing is impossible.
It is clear that the internet has transformed the creative industry that we know of. Words, music, video, images, and even games can be distributed worldwide, instantly and for free. But for content creators, this also leads to a delicate challenge. …
Can AI be capable of replacing human moderators?
Some Facebook users are arguing that the platform is making errors and blocking numerous genuine links and contents, including posts with coronavirus-related news, and marking them as spam after Facebook declared that they would focus more heavily on moderation of artificial-intelligence-powered posts.
This problem also arises as social media platforms are keeping to cope with misinformation or fake news related to Covid-19. Some of the social media now have the idea that the problem might probably be caused by Facebook’s decision to send its contracted content moderators home.
This issue at Facebook…