Feature Tests To Reveal Next Steps on Social Media
Nowadays social media become more and more important in modern people’s life. The social platforms have continuously introduced different functional integrations, to bring users a faster, more convenient and more powerful user experience. Recently, major social platforms have gradually started to perform some functional tests. No matter for users and content creators, these tests will have a considerable impact on consumers and brands. Let’s see some latest updates on social media with Viral Access.
Instagram is testing its monetizing model on IGTV
Since its debut in 2018, IGTV was seen as a competitor to Youtube and Tiktok for video content is now aiming a larger scope on monetizing by providing viewers short Ads that allows brands and creators profitable in their use on this platform. We have seen a great success that IG Stories brought to Instagram, however, IGTV feature that is yet somehow as a popular form for creators, within this strategy, IGTV is expected to be a vertical version of Youtube since most of the creators and influencers are mostly depend on Instagram as their main communication channel.
Our Take -
The rapid growth of video use on social platforms is to be reckoned with, and it’s been proven that the video content effectively improves the interaction and viewing time of the people, however making revenues is still a key that drives brands and content creators on generating great content for audiences. Through this integration, Instagram users are able to conduct a more direct connection than redirect to other platforms, which will drastically fasten the viewing process. With profitable strategies are set, this connection will also inspire a more high-quality content to generate on the platform.
Augmented Reality Filter — Try On on Pinterest
Pinterest launched Try On, a new augmented reality, AR feature that enables users to virtually shop and experiment with various cosmetics product on mobile. Try On is currently only available for select products from selected cosmetic brands but is expected to expand its territories in different industries with online customers in more interactive ways. The feature builds on Pinterest’s efforts to create a more inclusive platform.
Our Take -
With this AR Interactive feature, brands can activate more functions on their online business. Users can try products that are sold virtually, and see whether the color, style is suitable or not, and even have a closer look at the product itself just in your mobile devices. When customers can easily see the products of one brand on them interactively, and when their opinions broadened with insights from influencers collaboration on a brand or product. They will be greatly helped to make decisions.
Stories Feature on Spotify
Among the modern and younger generations, it’s common to see that most populations rely on music streaming platforms for daily entertainment. Recently, the industry giant — Spotify has started a test of Stories feature and invited exclusively for influencers.
Summer Mckeen who owns millions of followers on varied platforms was chosen as the first stage tester, and this feature is planning to expand to other influencers in different fields of entertainment, lifestyle and certainly music industry in the near future. Like other social media platforms, the Stories feature on Spotify provides a similar experience that allows influencers to share short clips while sharing the most valuable asset for Spotify itself — music information.
In this test, Spotify aims to use the power of influencers to share various genres of music with fans while more importantly delivering brand messages to the audience rather than building up itself an alternative social media platform.
Our Take -
Stories feature with video allows individuals and influencers to present themselves with vivid words and performances, making it a popular format of content sharing that most social platforms and more are utilizing nowadays. This advancement will provide a better connection and engagement between music brands or podcast producers with users in leveraging the voice of influencers.
These functional integrations can roughly shape the way we use social platforms in the future, but basically these integrations still revolve around several main appeals: increasing intimate interaction between the platform and users, and creating values in between.
For influencers or brands, how to predict opportunities and make good use of these ever-changing functions is bound to be a challenge. More importantly, these technologies are only tools for assisting communication. Once again, understand who the audience is and execute the right strategy is still first and foremost. What unseen features do you expect the most on these platforms?
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Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
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