Improve Your Social Media Marketing Now
Effective social media marketing requires more than having social media accounts.
It’s a fact that modern society is mostly steered by social media. Businesses have regarded social media marketing as one of the highly important strategies in their marketing portfolio. But digital space continuously changes and evolves and so does the customer’s behavior. From live-streaming, IGTV, Stories, the transformation of digital marketing and technology have consistently disrupted the traditional marketing practices as we know.
Now, it becomes even more obvious that marketers need to continuously seek better methods to improve the effectiveness of their social media marketing to prepare for the arrival of the next big thing in the digital era.
How to Improve Your Social Media Marketing
A lot of businesses today are still trying to market on social media without a documented strategy. But with 30% of audience engage brands on social media nowadays, simply just exist isn’t going to cut it for brands to survive anymore. Here are some tips that you can consider to improve the effectiveness of your social media marketing.
Segment the Audience
Segmentation is an efficient strategy in marketing because it helps brands to know more about their audience. As Beth Comstock said it “Know thyself. Know the customer. Innovate.”
Marketers now can boost their content on Facebook, for example, and segment the target audience based on different parameters, such as interests, demographics, or locations. This way, as a brand’s target audience expanded and segmented, they have higher chance to generate more sales since they can offer personalized recommendations and offers that are truly relevant to specific customers.
Go Personal
Serving the right message to the right customer, at the correct time and on the best platform, makes brand message resonate that much more. It’s no surprise that providing an entirely personalized customer service is the new goal for many businesses nowadays, because they understand that it breeds loyalty and increases conversions. There are many approaches brand can take to personalize their marketing.
Catalyst Taiwan, for example, set up a personalized forum on social network for customers to reach out to them regarding any after-sales. So when customer discovered an issue, they can just go to the forum to leave their messages. With this approach, not only the company saves itself from the risk of losing credibility from defaming posts that unsatisfied customers might place, but the company also left these customers with a sense of satisfaction and exclusivity with a personalized after sales service.
Balance Organic and Paid
Bill Gates once mentioned, “Content is where I expect much of the real money will be made on the internet.” Undeniably, content is what fuels social media. Brands often think that only organic reach matters, however, with so much noise dwindling on social networks today, simply relying on organic results won’t do. There’s no point in having value-packed content if nobody sees it.
To cut through the noise, marketers can now turn to paid strategies. By balancing between organic and paid content, marketers can significantly improve their social media marketing success. A concrete organic strategy improves brand’s online presence and reputation, while a paid strategy increases brand’s reach and awareness to targeted audiences.
Use Stories
Another powerful tool that can propel your social media marketing strategy is Stories. Ever since its introduction, Stories have gained tremendous momentum over the years, especially among millennial and Gen Zs. They are particularly attractive thanks to their ‘limited-time’ characteristic, meaning marketers can share their content without flooding the audience’s feeds.
Brands, such as Nike and Forever21, have utilized Stories to promote their products and increase brand awareness. The combination of a compelling storytelling and limited offers is what makes Stories highly relatable and engaging. On top of that, Stories are also great at instilling an urge for audience to check out the brands or purchase the featured products.
Wrapping Up
In short, there are a lot more to social media strategy beyond setting up a website or a page. Integration of various marketing tools with on-point strategies also plays a huge role in maximizing a brand’s marketing efforts.
Still, the key elements of a successful social media marketing strategy are content and relationship with customers. After all, the ultimate goal of marketing is to convert your followers into paying customers.
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