NYPD Podcasts Its Story of Own Voice
It’s not uncommon to see that mainstream media companies start podcasting their news, interviews and produce their customized podcasting programs today. As a frontline of news deliverer, building more than one options and platforms for audiences to choose all seem to be taken for granted.
However, have you ever thought of one day that the police who fight against crimes start telling their own stories as a podcaster? No matter movie or series on streaming platforms today, we all have watched lots of police stories reproduced for the public. We all know that the plot was written by screenwriters and it’s just for entertaining, few of those are absolutely authentic. In recent, the most featured official authority in the movie world, New York Police Department, as we known NYPD, had started their own Podcast: Break in the Case. The first time ever in history they speak in their own voice as a frontline crime fighter to tell stories that happened in every precinct.
As producer in NYPD said, “Podcast is a media that much close to the audience, many voices of detective and captains were filtered for fitting in the public, however, in Break in the Case, its authenticity can be withdrawn with their own stories, and stories are one of our best tool to communicate with public, and eventually they will remember these stories.”
The start of the Podcast of NYPD has drawn nearer the distance of the police and the public meanwhile have an opportunity to explain the complexity of their daily routines, furthermore, it’s a possibility for the authority to work with the public, hoping to find any evidence through storytelling and descriptions.
The importance of storytelling has never decreased especially in this social era, the flexibility in choosing delivery channels should always be prioritized for engaging more with the audience. In NYPD’s instance, we have listed some tips that match the trends and might be helpful for the start of Podcasting.
The Authenticity From the Insider
People all love stories especially the real ones. Authentic stories from NYPD not just provide vivid scene from the person who truly experienced in real life, helping their audience more immersive in the plot but increased a fluent communication in between. Same in the field of influencer marketing. An authentic way of expressing and communicating directly draws attention from the audience, and meanwhile, provides a channel of direct feedback via personal experience.
Visual Content dominates social network
As most of the creator focus on visual information, what we see nowadays have flooded all the platforms we use in every second. The attention to content is gradually decreasing due to everyone’s lacking patience seeing things that are not attractive enough. Voice content, on the contrary, providing a whole-time channel that allows the audience to listen anytime, anywhere as we used to drive with radios play in the back.
Data makes voice content predictable
You might have noticed on your music streaming apps that suggest the same genre of your listening preferences. For voice content, the data are the key factor that boosts the industry to its booming. Besides, the widespread of voice assistant and wearable smart devices make the collection of data more direct and precise. With data, marketers can predict the preference and need of their audiences to achieve more understanding of the market, and with data, your delicate programs will be lead to those who you are really focused on precisely and fast.
For influencers, initiating Podcast as a marketing tool might not be as easy and fast as a post that shares daily life and receive feedback immediately. It takes a lot of time to arrange and plan. However, a well-written story not only can provide a vivid picture or imagination in the audience’s mind, but might goes deeper into their life and affect him or her for a very long time like stories we have heard from our parents in childhood.
All above, let your story and creation stay authentic in your voice, it’s the spine that supports the whole structure, your fascinating story might become other’s daily feed they can’t resist stopping listening to!
