Seasonal AR Filters
With the end of Christmas and New Year vacation for the Westerners, the world of Asian is welcoming one of its most celebrated holidays — Chinese New Year.
During this cheerful season, Facebook has released a new series of holiday-themed filters, providing additional ways to engage in the spirit of this celebration season while making fun memories to share with. As for those who find themselves hard to make decisions, a new Instagram filter has promised to make the decision entirely out of your hands, as it picks where you can go on. From tourist destinations to countries around the world, all sorts of holiday ideas pop-up on the filter. If you have no idea where your next vacation will be, just leave it to Instagram.
Thanks to AR technology, these festive filters have made these holidays funnier than ever. Below are some of the rates and trends of implementing AR filters in seasonal campaigns.
A buzz creator
Seasonally themed filters or photo frames have success catch either creators or normal users’ attention most times and they are shared and spread overwhelmingly on the social network. Of course, the expectancy won’t last long as a quarter, short-term discussion and exposure are the major focus during the campaign.
The usage of AR filters are still on the rise
The function of AR filters have surpassed any other forms by its highly interactive feature within much of fancy virtual design, by 2020, the usage population of AR on social media will gain about 10 percent compared with 2019.
The making of AR filters is getting easier
The threshold of implementing AR in social media is gradually lowering as Facebook has released its own AR filter building platform — Spark AR Studio with relatively easier making techniques and a bunch of tutorial videos uploaded by makers.
Influencer wise
Within AR technology, influencers are able to develop their creativity and share the most immediate and newest feature to their audience, whereas for those who have the know-how, creating own AR filters and personal theme features can help bring focus since we’re in a highly personalized era.
Our Take
As being said, the social network is getting more personalized and this trend grows rapidly. For creators and influencers, running beyond time and go deeper into the audience with their interest, the possibility to increase engagement is foreseeable yet it is just a beginning. With the help of technology, we believe the result will way beyond your expecting.
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