TikTok Becomes the World’s Second Most-Downloaded App!
TikTok has become one of the most influential platforms in marketing world.
Have you heard? A particular social media platform has created a huge wave on social media.
TikTok, also known as Douyin, has surpassed Facebook to be the world’s second most downloaded app in 2019! Here’s the catch. Unlike other video platforms, TikTok only allows users to post video content that is shorter than 1 minute.
Commercial wise, TikTok provides no in-app buying or product check out features, but it has begun testing features that let influencers link their videos and profile pages to e-commerce sites. Boasting millions of users, TikTok has shown the world that it’s not just an entertaining app, but a mighty force to be reckoned.
READ ALSO: Influencers Be the Future of E-Commerce?
Here are some reasons why and how TikTok can become one of the strongest powers to drive influencer marketing.
Video Content remains a mega-trend
The rapid growth of video on social platforms is tremendous as it’s been proven that the video content effectively improves the interaction and viewing time of the people.
TikTok, as such, allows individuals and influencers to present themselves with their most creative performances and highlight brand values exclusively within short period of time (about 60 seconds). With the time limitation, users and creators are encouraged to create catchy and organized video content to attract public’s attention, potentially leading to an increase in engagement and stronger connection with viewers and potential consumers.
READ ALSO: Why You Need Ephemeral Content Marketing
Large and Younger Population of Active Daily Users
It’s estimated that TikTok has over 500 million active users and it is still growing even now. Moreover, most of its users are Gen Z, making it one of the best platforms to target younger generations as the new dominant customer demographics.
Beyond that, TikTok also allows brands to segment the target audience, based on their interests, hobbies, and passion points, allowing creators to effectively plan their content.
The Content is Comparatively Authentic
Today, social media users demand more authentic experiences from social media, which include real people being themselves. This is what makes TikTok stands out among its competitors. The platform lets users to display themselves in their rawest and most natural selves, which ultimately draw the viewers.
Another competitive advantage is the ability for personalization. TikTok boasts various visual and audio effects, allowing users to make their content unique.
So, Are You Ready for TikTok?
TikTok has obviously shown the digital world that uniqueness and personalization are extremely critical in today’s social media landscape. Now that TikTok finally joined the game, we have no doubt that it could potentially be a game changer in the nearer future.
We are curious on how you will implement TikTok in your marketing strategy. Let us know!
READ ALSO: Five TikTok Strategies to Boost Your Marketing Effort
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Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at: info@viralaccess.asia.
