Using Infographics to Boost Your Traffic
How do you make your dry and boring information exciting?
At this point, you must be aware that 65% of your audience are visual learners. Visualization works from a human perspective because we respond to and process visual data better than any other type of data. It’s no wonder that plenty of businesses and marketers are using infographics to share complex information with their audience in a simple, image-based format.
Infographics are a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject. — Dictionary.com
In general, a great infographic perfectly combines these three elements: visual, storytelling, and information.
Infographic marketing offers a huge potential for growing your audience, telling your stories in a visual way, earning links (and improve SEO), enhancing brand recognition and increase conversions in a fun and engaging way.
#1: Grow Your Audience
A beautifully crafted infographic with creative CTA gives viewers all the information they need to make an informed decision. The responsive design combined with vetted, factual information that is easily digested by the viewers is the key reason why infographics are so easy to go viral. Done correctly, that infographic will always be associated with your brand and can attract visitors to your website long after it was first posted.
#2: Tell Visual Stories
A strong infographic tells a story. It combines text, illustrations, icons, and data visualizations like graphs and charts in a carefully organized structure. The data and stories behind an infographic can really come to life and be seen far more positively in the form of a nicely designed visual format.
Learn More: The Importance of Content Experience.
Here’s a fact. Infographics are one of the most shareable content online. They are a great way to land links. Consumers are busy and they are looking for a way to quickly consume data in a visual way without having to read through a lengthy sales pitch. Infographics offer them that. It is the viral nature of infographics that made people link back to your site, hence improving your SEO ranking.
#4: Build Authority
Given that infographics are shareable and linkable, they’re also a great way to help establish your brand as an expert. Infographics’ visual appeal works well to reinforce your brand and build trust with your customers. For example, by embedding your brand logo along with an informative and engaging infographic, you could easily boost the thought leadership of your brand in the industry.
#5: Increase Conversions
Remember the fact that humans are visual creatures by nature? Rather than writing out the processes, benefits, and comparisons, an infographic could make it instantly obvious to potential prospects as to why they should choose your brand over your competitors. Think about how you could educate your prospects in a visual way.
#6: Repurpose Your Content
It’s not easy to constantly produce lengthy words of unique content all the time. Marketers and content creators, thus, can use infographics to repurpose their text content into engaging visuals, which could exponentially increase the reach potential of that particular content. After all, infographics are concise and data-driven versions of long-form content, that are 30 times more likely to be read.
Coming Up with Infographics that Work
In general, people’s attention spans have become more and more limited. That means you need to deliver strong infographics that arrest their emotions and their attention. Strong infographics are all about the data and research.
Here are some tips to make your infographics stand out.
- Be creative
Do something others haven’t done before or if you must, do it in a new way. Some of the content you could consider for your infographics: trending topics, evergreen topics, controversial topics, or most-viewed topics. You could also do something that is totally unexpected to catch your audiences by surprise.
2. Use appealing design
Study up on color theory to see what colors go well together and what emotions they evoke before applying them to your infographics design. You could also write up a clear creative work order that specifies the visual theme, i.e. what color to be used for the text and the image.
3. Always keep your audience in mind
Your infographic doesn’t always have to be all about your business. You just need it to be of high interest to your audience. In some cases, you could create an infographic that doesn’t mention your brand specifically but still applies to your audiences’ network and makes them look like an expert instead.
4. Don’t forget to promote
Great content doesn’t necessarily translate to a successful campaign. Promote to ensure your infographic is picked up and shared by others. You could write companion articles, for example, to support your infographics and publish them on your website along with the embed code.
Over to You
Audiences are drawn to visual content much more than lengthy text. Thanks to that, undoubtedly, infographics will still continue to be used frequently by businesses and marketers. Furthermore, there’s a good chance they’ll evolve as our technology does. From interactive, game-like infographics, to 3D, immersive ones that are incorporated into virtual reality experiences, the possibilities are endless.
So, have infographics driven traffic and created more brand awareness for your business?
Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at firstname.lastname@example.org.