Weekly News: Facebook Marketing and Travel Industry
Social media has changed the way we travel today.
Digital transformation is revolutionizing every industry, including travel. With information easily accessible via the internet and social media, conventional travel has been revamped with various booking models that put forth seamless experience for users to navigate on their own terms. At the same time, this also means businesses need to be a tad more creative in engaging their increasingly independent audiences and make their brands messages relevant.
In an infographic by Social Media Today, Facebook provides some key stats on the modern travel purchase journey, and notes on how businesses can capitalize on these trends.
Check out the stats and Viral Access’ thoughts on them.
1. Effortless booking experience is crucial
There’s no doubt, travel is part of the digital society’s lifestyle. 61% of millennial travelers stated that they are more inclined to be loyal to brands that offer user-friendly and interactive website and mobile app.
Our thoughts: Obviously, younger generations are more independent when it comes to booking experience. They want brands that can provide easy platform to do self-book and offer support should they choose to ask for it.
2. Quality and price are still important
91% of travelers emphasized on the quality and value for money when it comes to long-term brand loyalty.
Our thoughts: Travel industry is a highly competitive area, especially today, with so many options available for users. Brands need to ensure that they consistently deliver the best travel experience for longer customer lifetime.
3. Networking and influencer marketing
86% of travelers are more likely to react positively towards branded posts posted on travel community forum by an influencer/ambassador.
Our thoughts: Clearly the main challenge for today’s travel brand is how to stay relevant. Influencer marketing is one of the most effective tools to help brands deliver targeted messages and engaging their customers in a meaningful way.
4. Facebook for travel brands
Over 70% of travelers use Facebook for travel-related information and activities.
Our thoughts: Facebook has undeniably become a significant portion in our daily lives. So, it’s not surprising for any brand with a digital travel marketing strategy in place will have some role for Facebook in its overarching approach. Here are some quick tips to use Facebook marketing for travel brands:
- Target travelers based on their interests (i.e. what kind of activities they are looking for in their trips).
- Target travelers based on their travel behaviors (i.e. which travel destination they frequent the most).
- Target travelers based on their locations. Brands can send relevant information/push notification of what to visit, where to eat, etc.
- Segment the travelers based on their similarities. Brands can personalize their audiences to tailor targeted messages.
- Video content marketing and ads. Travel is an emotional experience so embrace visual content to share powerful brand stories! (Read also: Why Visual Search Matters)
What are other social media marketing strategies that travel brands can utilize?
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Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at: info@viralaccess.asia
