Weekly News Insight: Facebook Marketing of the Week
Marketing on Facebook can help you efficiently reach all of the people who matter most.
If you ask digital marketing and social media marketing experts what the best online platform to use to promote your brands, be it a startup or an established one, pretty sure many of them would mention Facebook. Indeed, despite the controversy and what statistics said, Facebook marketing is still one of the most efficient marketing tools to increase your target audiences and conversions.
This week, Viral Access has gathered some news regarding Facebook Marketing that are worth to notice to improve your social media marketing strategies.
Facebook Releases New Guide on Creating More Effective Stories
It is a fact: Stories are on the RISE and have grown into one of the most effective tools for social media marketing. This fact is backed by statistics that stated approximately 1.25 billion people are using Facebook Stories option every day.
One of the reasons for this trend is the fact that people these days, especially those in Gen-Z age group, are more inclined to tap in and view the latest vertical video update from friends or brands they follow, which is why many marketers have started to use Stories in their marketing strategy. But what makes a good brand story and what are the key elements that marketers should focus to ensure their stories stand out?
See what Facebook’s take on it in infographic via Social Media Today.
Facebook is Testing a New, Stories-like “Swipe-able” News Feed
As consumer behavior changes almost regularly, it is imperative for social media platforms to keep up by launching constant updates and introducing new features in their channels. This is exactly what Facebook is doing now: looking for a way to tap into their users’ demand for something new, innovative, and refreshing.
Facebook is currently experimenting with a new News Feed layout which will enable users to side-scroll through the posts in their feed, just like Stories do. This new update essentially makes Facebook’s News Feed to look and work like Stories. This experiment is a clear sign that Facebook could potentially merge feed and Stories formats into one stream. Experts argue that this strategy is Facebook’s attempt to eliminate the concerns of the increase engagement of Stories is accompanied with feed’s declining engagement.
It is also a sign that Facebook clearly sees Stories as the ‘future’ of sharing platform. According to Zuckerberg, Stories were on track to overtake posts in the News Feed as the most common way people share across all social apps.
Social Media Today explains how this new experimental feature works.
Six Facebook Ad Strategies to Boost Your eCommerce Business
Guy Kawasaki used to say that sales fixes everything. Indeed, in any industries and businesses, cash is the primary lifeblood and growing sales is the only way to create more sales. Without capital from sales, business owners have no means to fix their problems or expand as opportunities kicked in.
But how to inject capital into your business? One of the methods is going the traditional way, that is to keep selling your products and services while growing your audiences. Another option is to maximize conversions or the percentage of audiences that become your customers. In today’s digital world, social media channel such as Facebook is an ideal method to do both. With the correct strategies, Facebook can elevate your business by providing new audiences, build sales and eventually expand your business.
The primary concern here not many business owners know how to incorporate Facebook advertising into their marketing strategies to boost the efficiency of their Facebook marketing. Here are some effective Facebook Ad strategies that you can consider next time you’re planning a campaign using Facebook, compiled by Social Media Today.
