Weekly News Insight: Influencer Marketing of the Week
Influencer marketing still reigns as the hottest marketing tool in marketing land this 2019.
What has happened to social media and influencer marketing in a week? Viral Access has compiled several interesting news for you!
How to Plan Gen-Z Marketing Campaign
Now that most millennial have finally entered the workforce, it is almost definitive that the next generation of human consumerism is coming. Marketers are now facing the challenges of marketing to Generation Z, who grew up entirely in the era of smartphones, tablets, and social media.
Planning a campaign targeting the Gen Z audiences requires more research and deeper understanding of how this generation works, lives, and particularly differs from the millennial.
Social Media Today made some notes about Gen Z that brands have to consider:
- It’s all about the authenticity, be it from brands or influencers.
- Creativity and accessibility are the keys to keep your presence known.
- Purchasing power equals to opinions.
- High quality content is extremely essential.
Measuring Success Working with Influencers
There is no doubt that social media marketing is one of the fastest growing online customer acquisition channels, thanks to influencer marketing. Their popularity cannot be separated from the rising trend of engagement-based marketing which is why it’s easier for influencers who have earned the trust of their communities to promote certain brands instead of the traditional running ads.
However, unlike traditional marketing where campaign results are easy to measure, influencer marketing is more fluid and difficult to measure in exact numbers. So how do you know if your influencer marketing campaign works?
Here are some ways to measure it, according to Business News Daily:
- Create specific URL links to store visitors’ IDs or usernames.
- Observe the number of impressions or reach to see how many people have seen the contents you made.
- Focus on the engagement (any likes, comments, or shares).
- Whether the results of the campaigns have reached the pre-set goals.
- Whether there is any increase on traffic to your website or social media channels.
Who Runs Influencer Marketing? Women.
By 2020, influencer marketing is predicted to be a $10 billion industry. This number, undeniably, showcases the power of influencers in marketing brands to today’s digital customers. There are various trends that shape the industry and one of them is the impact of women in terms of raw influence, brand collaborations, as well as earning potentials.
What makes women better influencers? According to a discussion panel hosted by Digital Information World, here are some of the possible reasons:
- Women make better authentic content.
- Women’s impact doesn’t just do well online but also IRL.
- Women have better opportunities to open doors for other influencers.
What do you think? Do you agree with the statement?
