Weekly News Insight: Social Media Marketing
Social media marketing, if done correctly, can exponentially improve brand presence and attract new customers.
Let’s be real here. When it comes to social media, brands cannot “wing it till make it” anymore. Social media has become part of the lifestyle of modern society. That’s why having a foolproof social media marketing is at the utmost importance to promote their products or services.
This week, Viral Access gathers some updates and news to help you develop and improve your own social media marketing strategies.
The Why and How to Use Motion Graphics for Social Media Marketing
Motion graphics and animated visuals have successfully swapped the social media ever since their first appearance. With 65% of people are visual learners, indeed, motion graphics is one of the most effective approaches to capture your audience’s attention. But as authenticity plays a more crucial role in today’s social media landscape, audience often favor long-content full of personality.
So, do these short animated visuals still have value in social media marketing? Yes, absolutely.
According to Social Media Today, their worth especially lies in:
1. Being a somewhat addition to your long-content to maximize SEO strategy, because it can help to drive traffic to your website.
2. Effectiveness to increase engagement, because they are highly shareable.
Social Media Marketing with Email and Instagram
As an entrepreneur, you must always stay at the pinnacle and play your marketing games in a smart way. That is the best way to beat your closest competitors and expand your business. Of all methods, Hypebot mentions that email marketing and Instagram promotion are the best ways to survive in this age of stiff competition.
Why Instagram? Well, Instagram is a visual-based platform so in a way, it is a more direct marketing form where the potential customer is aware of your products or services and what they can expect from your brands. Instagram is simple and obvious, which is why it is one of the most effective ways to start your social media marketing strategy.
Email marketing is often considered a more conventional approach. Yes, that actually happened to traditional email marketing, but modern marketing is in a whole different spectrum. Modern email marketing is all about shooting targeted messages to your targeted audience, who shall receive details about your products, services, or brands in a visual form supported with crisp and lucid marketing copy. Ensuring that your email marketing content is short and simple with the relevant photos will give tremendous bonus to your marketing approach.
Today, forward-thinking marketers found the best in two approaches. Combining Instagram promotion and email marketing help brands to balance between tailoring their marketing messages with relevant visuals.
18 Highly Shareable Phrases and Words for Your Social Media Marketing
Looking for an effective yet simple way to improve your social media marketing strategy? Although making sure that your brand message being heard is definitely important, but sometimes, audience responses better if they are presented with specific phrases or words.
Grabbing the attention of the audience is one way, triggering their actions and reactions is another approach. What’s simpler than tailoring your marketing message in a way that calls for actions?
Social Media Today shares 18 “magic” words that you can incorporate to improve your marketing strategy. Here are the first 10:
- Free — obviously, duh. People love free stuff.
- Complimentary — a more sophisticated form of free.
- Save — everybody loves a good deal.
- Value — we all want to find the best of the best, right?
- Because…. — put on your best persuasive game face.
- Exclusive — a little privilege never hurts.
- Premium — people are willing to pay more to get more.
- You — every customer wants to feel like a star.
- Limited — a soft persuasion with class.
- Act now — help them to make decision.
