Weekly News Insight: The Importance of Content Marketing
If ‘content’ is king, what is its queen?
“Content is King” is a well-known phrase often used as marketing buzzword to emphasize the importance of content marketing. Why was it important? Well, today’s customers are undeniably more demanding and technologically educated than customers in the pre-internet era. That’s why in order to keep up with their constant evolution, businesses must also up their content marketing strategy to attract, inspire, engage, and convert potential clients to customers. That is to say, content is and will always remain the heart of marketing.
So, what does effective content marketing look like? Viral Access has compiled three articles that might help you figure out the best way to plan your content marketing strategy this 2019!
Three Content Marketing Trends to Watch Out For in 2019
Content marketing has become one of the most important elements for marketing department this 2019. 36% of marketing budgets go to content creation because businesses realize the importance of high-quality content in driving engagement. However thanks to the constant innovation of technology, content creation also evolved. Marketers who wanted to stay ahead of the game need to adapt to the constantly evolving landscape.
Here are three key trends of content marketing according to the Entrepreneur.
1. The implementation of AI in driving more dynamic content. Time for technology to help creators to understand their target audiences better, map the content they are consuming as well as creating the content worth of consuming.
2. The birth of new formats to be more refined and aesthetically advanced. From short cases, videos, infographics, wait for the birth of more motion-graphic and animated content.
3. Interaction is essential factor of content creation. Voice-activated software has been rising in terms of popularity and importance among the audiences, which could serve as new medium to reach the audiences.
Content Marketing Ideas for May 2019
Guess what, May is coming! Wondering what kind of content should you make this May? Confused because of the lack of ideas or maybe because too much ideas to choose? Prior and proper planning are often keys to successful content marketing.
Coming this May 2019, there are plenty of ways for marketers to connect with customers. Remember, content marketing is essential for attracting, engaging, and retaining potential customers and existing customers.
These are some ideas for content marketing this May by Practical Ecommerce.
1. Celebrating unique social media holidays are one of the best ways to generate curiosity from public and educate them of the “secret holidays”.
2. Coming up with quirky surveys and polls are effective to drive traffic to your social media channels or websites.
3. Citing scientific and informative research and articles related to your brands are good to encourage customers to learn more about your products and services.
Quality vs Quantity — What Content Marketers Need to Know
The debate between quantity and quality of content has been going on for decades. The fact of the matter is both offer benefits to brands in different ways. The ideal situation would be, of course, the mix of the two, however, considering all the resources required to produce a large amount of high quality content in shorter period of time, this option sounds less cost efficient, if not unrealistic.
Content quantity and quality both impacted marketing in different ways. Content quantity usually benefits leads generation, but poorly made content could potentially damage the brand’s reputation. While content quality generally leads to positive impressions on the brands, however, if nobody sees it, the content, in the eyes of marketing, still stinks all the same. So, the question is how to find the middle ground between the two?
Here’s what Social Media Today proposes.
