Weekly News Insight: Video Marketing
Video is one of the most effective platforms for brands to connect intimately with potential customers.
There’s no disputing it. Most of the digital consumers prefers to consume content via videos. With the growing number of people engaging brands and KOLs via mobile devices, video is one of the most effective platforms for brands to connect intimately with these potential customers.
As more businesses are investing their marketing budget on various lucrative and creative video content, Viral Access brings some related video-marketing news for you to improve your current strategy. By using video as part of the marketing and sales strategies, potential clients can easily get to see the person behind the company that they’re interacting with.
The Future of Facebook Video and Advertising
Facebook Video is a sensation. But as Facebook has recently made yet other changes on how its video content will look like on users’ news feed, marketers need to re-adjust their strategies to stay on top of these changes. Here’s what Business2community suggests.
- Keep it short
Short clips are definitely the way of the future due to the ever-decreasing attention spans of customers. According to Facebook, 15 second videos that can be delivered on their platforms are the most effective and quickest way to get your message across to your audience.
2. Stay personal
Video content may have been taken over by marketers, but it is still inherently personal, in the sense that, in order to connect to your customers, you need a face that people can identify with. After all, stories are what customers respond to.
3. Timing is the key
Advertisers need to be on-trend at all times if they want to reach their audience. While many marketers think that being on-trend requires the ability to create brand-new content all the time, but not being able to seize the moment isn’t a result of not having the right access, it’s more about not being able to think out-of-the-box about what you already have.
4. Views vs Shares
The kind of views you receive will affect how Facebook treats your video content. Your stories have to capture people’s attention and if your videos keep people engaged for one minute, Facebook will give that video and your page, the exposure that it deserves.
Seven Ways to Make Your Video Content Work Smarter
Great marketers only have two goals. The first is to create an emotional connection between the customer and the brand, which generates loyalty and trust. The second is to enable more products or services to be sold. So, for customers to engage at a deeper level with your video content to ultimately grow sales, smartcompany offers the following advice to be considered.
- Know that it’s time for video to shine
More video content is being watched now than ever before. 81% of businesses use video marketing, and in the B2B world, 96% of businesses use video in their marketing campaigns. So, admit that you need a sort of video content to improve your marketing strategy.
2. Budget smartly
Smart brands use simple production set-ups, small-scale scripts, animation, user-generated content and easy-to-use video editing apps, which are generally low cost, to create quality video content fast.
3. Keep it real
The key to getting video content right is to keep it real, using real people and real stories. It doesn’t matter how expensive your video content is, again, it’s how you tell the stories that will elevate your brand’s image in the eyes of the audience.
4. Video content doesn’t work solo
Video content needs to be integrated within a wider content marketing and social media strategy for it to generate as much ROI as possible. After all, what’s the point of having a high-quality video content on a page where nobody will see it?
5. Content vs ad
Spend too much media dollars to promote your video content will make it look like a digital ad. That’s why it’s best to include regular videos that solve customer problems in an inspirational and entertaining way, by creating compelling, engaging storytelling that is relevant and resonates.
6. UGC
Create a compelling UGC campaign to boost natural word of mouth across your social media channels is one of the best marketing strategies you can apply for your video content.
7. Business buy-in
As with all content marketing efforts, there are five phases of activity that you need to manage successful video marketing strategy: creative ideas, smart production, project management, approval, and implementation of the video.
Increase Your Reach with These Video Marketing Tools
Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement and following. Here’s the catch. You don’t need to have a big budget to make professional videos. Business2community have compiled some tools that you can use to improve your video content.
- Animoto for impressive videos
There is no expensive software or experience required for this online video creation tool. Animoto allows for easy customization with music, images, and text on both a computer and on iOS and Android devices.
2. Sellamations for doodle animation
If you need to capture your audience’s attention in a unique way then you might want to try cartoons. Sellamations helps you deliver a simple, and effective message with custom hand-drawn videos.
3. Vidyard for video hosting
Close more deals with this trusted online video platform. Vidyard lets you know exactly how your videos are performing, and the actions your audience is taking with them.
4. Wideo for compelling animated presentation
Create a fun and informative promotional video for your niche. Wideo includes over 80 templates to choose from where you can customize your own animated message.
