Weekly News Insight: Voice and Digital Transformation
Voice-search technology is rocking the foundation of digital marketing.
Digital transformation is here, there’s no denying. Brands and businesses have long revolutionized their operations to adopt the trend. Now, there is an emerging technology that can transform search engines and digital marketing as we know them.
Voice search on the internet using powerful AI algorithms is rising in popularity. In fact, forward-thinking companies have been trying to strategically incorporate this particular technology into their business portfolio. This week, Viral Access will look deeper into Voice-activated technology and how it impacts and changes today’s digital marketing.
How to Integrate AI in Your Business
It’s almost not surprising to say that digital transformation and AI go side by side. Basically, AI is its latest toy. When it comes to marketing though, many businesses and entrepreneurs today are eager to incorporate the technology in their business to improve efficiency and undeniably, sales.
There are many ways to implement AI, but the top 3, as stated by The Entrepreneur, are:
1. Chatbots. Technology that arguably provokes pros and cons among marketers, but still, chatbots prove their worth in improving customer service.
2. Machine Learning. As broad as its application goes, many businesses applied this particular tech mostly for making informed business decisions thanks to its data intelligence function.
3. Sales and Marketing. Smart algorithms have long been acknowledged to improve efficiency of marketing. Facebook’s “Lookalike Audiences” is one of the best examples of this practice.
So, how do you as business owners, find the best way to incorporate AI in your marketing strategy? Read further here.
Digital Transformation is Changing How Business is Done
The 4th Industrial revolution is here and tech-savvy businesses are relying on digital transformation to reshape their empires. Granted, the road to success is rocky. With the increasing digital challenges, marketers and businesses are constantly upgrading themselves with the latest trend. Still, Forbes reported that more than half of the businesses out there are not technologically advanced as they are unaware of the true potential of digital transformation in propelling business growth. So, what can they do to prepare for this revolution?
Understanding how the transformation changes and reshapes the industry is the first important step to brace and adapt to the changes.
Do you know that AI technology itself has evolved throughout time? From customer-oriented AI (think Chatbots) to Operational-based AI (think Big Data), and now finally, we are in the age where the perfect foundation for Enterprise AI is laid. Yet, the evolution doesn’t stop there.
Just like the application of AI, modern devices served as the medium for the technology to shine, have also been undergone constant changes, from desktops, smartphones, wearable devices, to IoT components that are “screen-less”. And this is how we end up in the era of Voice-Commerce, according to The Entrepreneur.
Why Voice-Search is the Next Big Thing
As we’ve been mentioning for the past week, our voices have turned into a powerful marketing and communication tool. As far as digital transformation goes, voices are predicted to revolutionize how we access information in the future. Again, voice-search is the ‘next big thing’ in technology and marketing. So, like it or not, business has to evaluate their strategy to make the most out of this latest trend.
Here’s what Influencive recommends:
1. Think local. There’s no doubt, local search will rise along with the slow domination of voice-search in SEO world. This means, businesses need to come up with a great strategy to focus on their local busineses.
2. Convenience is the key. Though some argues that there might be limitations with voice search in regards to recognizing different voices, but it doesn’t stop the fact that voice-search makes everything easier and that’s exactly what modern customers look for in business.
3. Smart appliances. Think Jarvis from Marvel’s Iron-man series. Who doesn’t want that? A super computer who can do almost everything on your command via voice. Say goodbye to typo-s.
