Weekly News: TikTok Marketing
Will TikTok become the next main platform for influencer marketing?
With more people relying on social media platforms as their main source of communication and information, younger users started to find a unique space other than those mainstream platforms to freely express themselves. TikTok, also known as Douyin, was a mobile app that’s launched in China in 2016. It’s the platform where you can only post video clips that are shorter than 1 minute. Still, it has got over 5 billion download mark worldwide.
So why would such an app get so much attention all over the world? And how is it going to change the influencer marketing industry?
We did our research and come up with four key points.
The Best Window to Younger Market, For Now
According to TikTok’s project manager, 84% of TikTok’s users are under 24 years old, meaning they were born after 1995, even after 2000. The domination of younger users made TikTok the best platform for brands that target Gen Z. In addition, the popularization of TikTok will eventually make marketers notice its importance and therefore stimulate the growth of adult adopters. And this ripple effect is exactly what turns TikTok into another worthy contender in the fierce battle of social commerce.
Comedic Contents
Unlike a series of commercials often found on the other platforms, the focal point of TikTok marketing is definitely humor. Integrating humor and hilarious elements with marketing perspective could help your business differentiate yourself from your competitors and become more appealing to your target market. During a single 60-second short clip, brands showcase their brand value, exclusiveness and creative side, by including comedic features, trends and memes. With that, brands can easily build engagement and strong connection with viewers and potential consumers.
Colorful Visual Effects and Filters
Another competitive advantage that TikTok possesses is that they have a hefty load of effects different from what visual platform, such as Instagram, has. Since TikTok started as an app with music-related contents, the filters and effects it provides are more colorful, trendy, and attractive to young audiences, whereas the effects on Instagram tend to be contrived aesthetic and more polished. TikTok’s vivid, lively visual performance successfully become a point that catches the attention of this specific demographic.
Local Engagement but also Global Reach
Here’s the best thing about TikTok. The ultimate goals that business of all sizes care the most: reach and engagement. Due to its worldwide penetration and diverse communities on the platform, from games, fashion, makeup and more, TikTok enables brands to reach wider demographics, i.e. people from different countries and different backgrounds. Furthermore, with TikTok, brands can target specific groups based on their interests, hobbies, and passion points. Learn the importance of market segmentation here.
Get a Head Start
Although TikTok has already garnered quite a buzz, it’s still considered the new kid on the block. As an emerging network that has just started to be utilized for business purposes, TikTok shows valid potential to be a force to be reckoned with. Getting into this game earlier and starting on building connections before the demands get higher and the costs rise are definitely a wise move for forward thinking marketers.
TikTok is now enjoying a period of rapid growth and as the platform matures, the quantity of ads and commercials will definitely rise, which is going to impact marketers and audiences alike.
Our Thoughts
We think brands need to jump on TikTok’s bandwagon and be an early adopter. Use this period to fortify your brand reputation and figure out the best marketing method that works for you on TikTok.
=======================================
Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at: info@viralaccess.asia.
