Weekly News: Visual Content
A picture is worth a thousand words.
Visual content is one of the most effective content types that brands can do to capture their audience’ attention. But as a content creator, we understand that it’s not easy to come up with something fresh and interesting every single day.
So for you who need some inspiration to come up with better image or video content, check out this list by Social Media Today.
Shareable Images
Quotes
Quotes are standard go-to content that are easily shareable especially when you want to produce non-promotional posts. Social platforms are about being sociable, so your audience desire content that is inspirational, informative, positive, hopeful, entertaining, or humorous.
What’s better to convey those messages than a powerful and witty quote?
Tips:
- Add your own quotes if you can. You can also quote from influencers in your niche or your own fans to make your posts more relatable.
- Choose less judgmental quotes that work with your mission, core values, and messaging to stay relevant and to help build your brand.
UGC
Our CEO, Folke, shared his thoughts on UGC on one of his marketing tips (read more here). One of the best benefits of UGC is that it’s mutually beneficial for you and your fans. Visual UGC also works best as social proof to inspire people to want to check out your brand and ultimately develop a relationship with them.
Tips:
- Don’t forget to ask for permission and give credit to the original creators!
- Contests are great to collect valuable UGC. You can also create a unique hashtag to accompany it to increase your campaign exposure.
Behind the scenes
In order to build relationships and trust with your audience, BTS content is necessary. There are a lot of values in BTS content, from humanizing your brand, strengthening the bond between your team members, and best of all, it shows that you can also have fun at your job!
Tips:
- You can share the progress, failure, and success in your BTS content to inspire your audience and let them be part of your company’s growth.
- Choose the right social media platform for your BTS content.
Informative images
Infographic
Did you know that we remember 80% of what we see, yet only 20% of what we read? And this is why infographic is such a valuable piece of visual content. Not only is it one of the most engaging ways to tell your story, but businesses who market with infographics actually gain on average 12% more traffic than those who don’t.
Tips:
- Choose a compelling theme that correlates with your brand.
- It needs to be readable so simple is the way to go!
Graphs and charts
Graphs and charts are perfect for illustrating all kinds of informative data, and it doesn’t even have to be complex data.
Tips:
- You can go for hand-drawn approach.
- Not sure about your drawing skills? There are plenty of other tools, such as Excel or Visme that are easy to use.
Videos
Explainer video
Explainer videos are short, animated videos that explain a business idea in less than 90 seconds. In other words, they’re interesting and straightforward. With the help of a clear message and attractive visuals, these types of videos can quickly grab your audience’s attention.
Tips:
- Have it 100% customized and recognizable as part of your brand to stand out from your competition.
- Instead of going on about technical features, tell people how your product or service is going to make their lives better. Benefits are what matter to your audience.
GIF
Graphic Interchange Format originally comes in the form of small animated icons to illustrate or call an action. Today, GIFs have become films, lively ads and videos and more brands are using them for their communications and marketing. GIF is ideal to advising, educating and explaining slightly adapted concepts in a short video which can be easily shareable and has strong capacity to go viral.
Tips:
- Use less color to make longer, more involved GIFs that are still relatively small in file size.
- Still having a hard time creating GIFs? Use the free automated GIF making tools such as GIPHY GIF Maker or EZGIF.
“TED” style talk
A “TED style” talk is growing in popularity and makes a great video content. Why? Because TED style videos are usually personal. TED talk videos are simple and concise, and best of all they can take your audience on a journey because they are often delivered in a narrative style that evokes the imagination of the audience and allows them to experience the content.
Tips:
- Create a short teaser video of your TED talk and run ads to it with a link to an opt-in page that features your full talk.
- Spread the word by going on podcasts, guest blogging, forums, or speaking at virtual tele-summits.
For the full list of visual content, check out the link below!
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