YouTube Channels You Need to Watch (Just for Fun!)
While Instagram indeed commands a significant space in the crowded influencer marketing industry, but what about YouTube?
This 2019, YouTube follows closely behind Instagram as one of the most important influencer networks, with 70% of marketers listing the platform as a strategically important channel.
Indeed, YouTube’s ability to produce successful content creators and influencers coupled with its authority among key demographics have positioned the channel as one of the forefront platforms for influencer marketing to blossom. Therefore, finding the right YouTube influencers becomes even more important for brands.
Whether you’re marketers searching for YouTubers to collaborate for your next campaign or regular audiences trying to satisfy your daily fix of YouTube videos, Viral Access has compiled a list of YouTubers in different categories for you to check out.
(Check also our article on the different types of influencers!)
1. Cooking
BuzzFeed’s food-focused, video-only channel successfully demonstrated how to make simple food to become outrageously smart and beautiful gourmet dish. Their viral videos go deep on basics of cooking and help amateurs to start picking up on cooking fever, or maybe it’s just us.
Maybe you know Laura Vitale from her show, “Simply Laura”? Or maybe you have her book? Or maybe, like us, you had never heard of her until stumbling upon her channel. This channel is a great way to learn crucial cooking lessons that can be applied to a wide variety of dishes. She wrote her recipes with tips and tricks that even amateurs like us can easily follow.
2. Fitness
Run by husband and wife, this channel specializes in exercises for busy people, and most of them are designed to be quick. You can find workouts from 5 to 45 minutes. The interesting part? They also upload workouts for puppy! You’ll learn how to do puppy squats, puppy deadlifts, or puppy curls. Really, all you need is a puppy.
The channel is run by a certified fitness instructor, Cassey Ho. Her friendly and bubbly personalities make lying on a mat and working on core, legs, and arms become very enjoyable. She also uploads a series of workout challenges that the viewers can follow throughout the week to keep them motivated. We really like her Bridal Bootcamp series.
3. Fashion and beauty
Ashley, aka bestdressed, shows that being stylish doesn’t always mean buying clothes at high-end stores. Instead she chose thrift stores as a more affordable alternative. Bestdressed is a one-woman production channel that makes a wide range of weekly content, from vlogs to fashion to any random subjects. Seriously, you’ll fall in love with her witty personality as much as her style.
This YouTuber covers everything from beauty to diet to fitness tips. She’s known for her easy to follow makeup tips and her amazing fashion sense. The Korean-American beauty also has her own cosmetics line and has worked with several designers. What we like from her channel is her “What Would Jenn Wear?” series where she answers styling questions from her subscribers.
(Check out How Influencer Marketing Transforms Fashion Industry.)
4. Educational
This channel originally presented humanities and science courses to viewers, although the series has since incorporated courses by other hosts. You can find a wide range of interesting subjects from world history, biology, ecology, or psychology, told in an entertaining way.
Run by a British duo, the channel mainly covers the Top 10 lists of a wide range of topics from movies, media, science, technology, industry, history, food, conspiracy theories, and other trivia. Their videos combine the elements of informative and engaging through funny and relevant content for their subscribers.
5. Others
This YouTube channel was filled with tips, hacks, packing guides, and destination advice. The creator, Nadine, always finds a way to make her videos funny and relatable. The energy that emanates from her storytelling abilities is infectious and she inspires young travelers to find creative ways to find adventures.
Do you love decorating your room? Or enjoy watching home-decor shows? If so, you might love Mr Kate’s channel on YouTube. She transforms the rooms and spaces of other social media influencers into gorgeous works of art. Pretty sure you’ll love her quirky personality too!
Final Thoughts
From comedians to gamers to vloggers of all kinds, YouTube influencers have harnessed the video-sharing platform to build their followings and reputations from nothing more than a video camera and a solid internet connection.
As the second largest search engine and second most visited site after Google, it’s evident that YouTube and YouTubers demonstrated strong potentials as effective tools to help brands reach bigger audiences. (Read also YouTube’s controversial deal here.)
Which channel are you ready to subscribe to?
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Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at: info@viralaccess.asia.
