YouTube Trends to Watch This 2020
With such a cut-throat competition brands are in right now, following new social media trends becomes significant.
When it comes to video content, granted, the first social media platform that came to mind would be YouTube. With the tremendous growth of video streaming, (predicted to be around 82% by this 2020), YouTube has established itself as a peerless online networking site where the current video culture unfolds on a daily basis.
Precisely because of this reason, marketers have turned to YouTube to build brand relevancy and enhance their video marketing strategies. However, positive results have been hard to come by, especially for marketers who are not aware of the key YouTube trends.
Let’s look at the primary YouTube trends that you can expect to see through 2020.
#1. Vlogging
Undeniably, vlogging is one of those genres that have been around YouTube for ages. I mean, why not? They are easy, casual, personal, and hard to ignore. Now that YouTube has amped up its features with Stories and live-streaming, vloggers on YouTube are gifted with the ability to diversify their content, subsequently resulting in the growth of vlog culture. Chances are you’ll see YouTubers dropping a polished video content once a week or a month while still vlogging weekly or daily to keep in touch with their subscribers. The content can vary from their routine, story time, even challenges.
#2. YouTube Live
Live-streaming allows YouTubers to tell a dazzling story to their followers in real time, which makes them more relatable. With the growth of live-commerce, YouTube Live comes as the perfect medium for brands and influencers to connect and engage with their audiences. YouTube Live highlights authentic content, which enables brands to have a conversation and discuss with their audiences in a way that makes them feel heard and valued.
#3. Users-decide content
Recently, I often noticed YouTubers asking suggestions from their followers about a type of content they’d like to see. Indeed, followers now have the opportunity to decide what content they want to consume. According to ThinkWithGoogle, followers-decide video garnered more than 100 million views on YouTube. Unsurprisingly, the increasing viewers’ demands have pushed content creators to take a more strategic approach in their interaction with their audiences and earn compelling viewership. So, instead of exclusively dictating the content, YouTubers are now engaging viewers via live videos, polls, or comments, to gather their insights and create content that they can relate and interact with.
#4. Immersive video
How many of you have come across “Get Ready with Me”, “Shop with Me” or “Haul” videos on YouTube? From product reviews, study tips, to gift guides, YouTube makes it easy for creators to create videos that complement the viewers’ daily lives. Their ultimate goal is to simplify the experience. To back this up, a study found that 80% of online shoppers watched YouTube before making purchases and the watch time for “Shop with Me”, “Everything You Need to Know” and “Does It Work” videos have increased tremendously. Clearly, viewers see YouTube as a helpful guide and research destination today.
#5. 360-degree video
YouTube video formats with 360-degree content provide breathtaking immersion and an unforgettable experience for viewers, where they felt like being transferred to the content that they see, instantly reducing the distance between them and the image. With 360-degree content being one of the most effective ways to present the product in detail and motivate buyers to purchase it, you could expect to see plenty of them in 2020.
#6. How-to tutorials
Research showed that how-to videos get the most attention on YouTube. From applying makeup, cooking a certain recipe, flipping old clothes, DIY-ing home decors, or installing new software, how-to videos are popular because they make lives easier for modern consumers who valued convenience and flexibility. By giving a series of easy-to-follow steps, these videos remove confusion and save time for the consumers. From Youtubers’ perspective, how-to videos are one of the best ways to capture consumer’s attention on the platform.
READ ALSO: YouTube Channels You Need to Watch
Bottom Line
Just like the ever changing social media landscape, these trends are by no means permanent. With the constant evolution of technology and consumer behavior, video trends are undoubtedly going to change. However, that doesn’t mean brands and influencers should not take advantage of the current situation to align their strategy and boost their online presence.
After all, patience, consistency, and data-driven are the main keys to set yourself up for success in your digital marketing venture. So, what other YouTube trends do you expect to see in 2020?
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